Social Media Playbook

Catalog description

Description: Every communicator knows the value of a solid social media presence, but how do you get one? This class focuses on social media strategy from the ground up. Students will learn how to leverage social media platforms, tools, and strategies to connect with audiences. Topics may include: building your brand on social; strategies for capturing and engaging target audiences; influencer marketing; planning social media campaigns; and optimizing strategies for earned, owned, and sponsored content.