Strategic Communications Management and Strategies

Catalog description

Description: Course explores account management techniques, tools, and advanced advertising and public relations strategies. Account executives focus on managing projects, people, clients, agencies, and crises. Strategic communicators must consider ways to effectively manage image, issues, and information. Students will learn and practice how to manage these effectively and to create, develop, implement, and evaluate effective communication strategies in various organizational contexts. Course previously offered as JB 3383.