Introduction to Strategic Communications

Catalog description

Description: Strategic communication is crafting and delivering impactful messages that drive organizational success and plays a crucial role in shaping brand identity, managing crises, and putting stakeholders at the forefront of decisions. Create planned, purposeful, and powerful communications that resonate with targeted audiences and achieve strategic goals. Learn about communication in shaping public perception, building lasting relationships and navigating ethical complexities. Explore careers in advertising, public relations, corporate communications, and marketing. Previously offered as JB 2183.