MKTG 6413

Advanced Marketing Research

Oklahoma State University · UGRD · Fall 2026

1 section

Catalog description

Description: Introduction to the latest empirical marketing research and advanced analytics techniques such as MANOVA, Confirmatory Factor Analysis, Cluster Analysis, Scaling Techniques, Conjoint Analysis and Structural Equation Models. No degree credit for students with credit in BAN 5763 .

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Class #oklahoma_state-5073Fall 2026UGRD

Days & times: No scheduled meeting time
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Instructor: Staff

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