Sports Sales and Revenue Generation

Catalog description

Description: The ability to generate sources of revenue is one of the most important skills for individuals working in the sports industry. This course provides an in-depth understanding of the many ways in which sports organizations generate revenue and will teach students the practical concepts they will need for success. The course provides a comprehensive approach that can be applied in professional sport, intercollegiate and interscholastic athletics, other amateur sports, and organizations in recreational settings.