Advanced Sports Marketing

Catalog description

Description: This course will focus on exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance, while also covering pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence, and exploring case studies.