Influencer Marketing

Catalog description

Description: Influencer marketing involves using an individual's name, image, likeness, reputation, or personal communication to sell ideas, products, and/or services. Athletes, celebrities, podcasters, musicians, and many others can become successful influencers. The rise of digital communication and marketing tools has greatly heightened the presence and importance of influencer marketing. In this course, students learn influencer marketing strategies and best practices for capitalizing on opportunities to monetize influencer opportunities.