Name, Image, and Likeness: Sports Business

Catalog description

Description: This course will provide an overview of revenue generation in collegiate sports, focusing on the recent changes in name, image, and likeness for NCAA athletes. Topics will include history and development of amateur sports in the United States, organization and structure of the NCAA, and marketing and finances within collegiate athletics. Special attention will be given to understand name, image, and likeness challenges and opportunities in the current and future collegiate sports marketplace.