Sports Branding

Catalog description

Description: Introduction to the multibillion-dollar industry of sports branding and sponsorship from the viewpoint of the team, the brand, and other entities involved. Sports branding creates and delivers brand content to fans to bolster engagement and loyalty towards the generation of revenue. Course covers the history of sports branding, the broader sport and eSports ecosystems, team and individual athlete branding, sponsorship, and the role of globalization and virtual-based Consumer technologies.