Name, Image, and Likeness and the Law

Catalog description

Description: In this course, students will learn the primary legal principles surrounding the right of publicity, which in the context of college athletes is commonly referred to as name, image, and likeness rights. Students will learn the legal theory that underpins the current debate over granting name, image, and likeness rights to collegiate athletes. This course covers several different legal concepts, including the separation of powers, contracts, agency law, and intellectual property law. After completing this course, students will understand the rules governing the licensing of name, image, and likeness rights for college athletes. Students will also gain experience in negotiating and drafting mock contracts.