Ideation, Creativity & Innovation

Catalog description

Description: Where do great business ideas come from? How do ideas become profitable products? This highly interactive course focuses on (1) How to use observational tools and other techniques to generate ideas, (2) how to test and vet the ideas, to separate the good from the bad, and (3) how to utilize ideas or innovations to launch a business or improve the prospects of an existing firm. Course introduces students to design thinking, which is a dynamic process for creative problem solving.