Entrepreneurial Marketing

Catalog description

Description: Interplay of entrepreneurship concepts and marketing concepts, including the role of marketing in entrepreneurial ventures, and the role of entrepreneurship in a firm’s marketing efforts. Emphasis is placed on how to address the significant changes taking place in markets and the modern marketing function. Same course as MKTG 5223 . May not be used for degree credit with EEE 4223 or MKTG 4263 .