Descriptive Business Analytics

Catalog description

Description: Learn how to describe and analyze business data using visualization and statistical tools. Topic coverage will include different types of graphs and plots, cross-tabs, variable associations, regression, ANOVA and other related models. An overview of basic probability concepts and statistical sampling techniques will also be provided. This course will primarily use SAS® Analytics platform to analyze data. Students may not take both MKTG 5733 or MKTG 5983 and BAN 5733 for degree credit.