Strategic Marketing and Business Analytics

Catalog description

Description: The course is based on an international business stimulation where students work in groups to develop a business from scratch and manage it globally across multiple continents. It is designed to broaden students' understanding of international target market selection and positioning of brands in the global market, value creation in product design, cash flow planning, profitability analysis, production planning and inventory management by analyzing marketing and management data. The overreaching goal of this course is for students to learn how to balance strategic versus tactical decisions by analyzing marketing and management data from the simulation.