Consultative Experience

Catalog description

This course provides students the opportunity to help develop a solution to a real marketing problem within the confi nes of a real organization. Students working as organizational team members under the direction of a faculty leader provide marketing expertise and learn how market- ing functions are performed in a real work environment. Students are required to keep a personal refl ection journal and documentation of tasks performed and make a formal presentation to marketing faculty describ- ing the learning experience and outcome.