MCOM 4013

Strategic Communications Campaigns

Oklahoma City University · UGRD · Fall 2026

1 section

Catalog description

Development of comprehensive strategic communications campaigns for selected clients, using advertising and public relations techniques. Campaign elements include competitive analysis, research methods, tar- get markets, creative strategies, media vehicles, PR strategies, sales pro- motions, direct marketing, and social media plans.

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Class #oklahoma_city_2-MCOM4013Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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