MCOM 3213
Media Planning and Buying
Oklahoma City University · UGRD · Fall 2026
1 section
Catalog description
Terminology, approach, and methodology for media analysis, selection, and purchase. Includes development of comprehensive media plans, bud- get techniques, and buying decisions.
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001
Availability not recently verifiedClass #oklahoma_city_2-MCOM3213Fall 2026UGRD3 credits
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