Group Studies

Catalog description

Topics in Marketing and Logistics. Prereq: Enrollment in MBA program, WPMBA program, or permission of instructor. Repeatable to a maximum of 9 cr hrs or 6 completions. 7201 Marketing Research and Analytics G 1½ Exploration of issues related to data analysis for marketing decisions: costs/benefits of analysis in aggregate; difference between descriptive and structural models; complexities of imperfect information. Prereq: MBA 6252 or 6253. Not open to students with credit for 847. 7202 Consumer Behavior G 1½ Development of the consumer decision process and its application to marketing strategy decisions. Prereq: 6250 or MBA 6252 or 6253. 7203 Advertising Strategy and Management G 1½ The advertising process, partnership with an ad agency, uncovering consumer insight to drive advertising strategy, formulating and guiding advertising strategy, media planning concepts, and measuring advertising effectiveness. Prereq: 6250 or MBA 6252 (840). Not open to students with credit for 846. 7204.02 Product and Pricing Analytics G 1½ Tools for predicting the effects of product reformulation. A choice simulator is constructed to investigate the source of volume and effect of targeted marketing actions. A comparison to, and the integration of, marketplace data is examined. Prereq: MBA 6250, 6252, or 6253. Not open to students with credit for 7204.01. 7205 Services Marketing G 1½ Focus on equipping students to become more effective leaders of service organizations as well as more enlightened…