Retail Management

Catalog description

Examines contemporary distribution channels; focus on strategic decisions for successful retail practices; examine industry trends to highlight how companies design and manage retail and e- tail environments. Prereq: 4201, 4202, and BusMHR 2292, or equiv. 4252 Social Marketing & Public Policy U 1½ Examines social marketing, which seeks to benefit a targeted population and the general society rather than a marketer or firm. Non-profit, cause marketing, corporate social responsibility, and sustainability issues are explored. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. 4253 Global Marketing U ½ - 1½ Examines the theory of marketing across national borders, as well as marketing and market research within different foreign environments, including the development of marketing strategies by the international company. Prereq: 3250 and BusMHR 2292 or equiv. Repeatable to a maximum of 1.5 cr hrs or 2 completions.