Principles of Marketing

Catalog description

Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation. Prereq: Honors standing, and Econ 2001.01 or equiv. Not open to students with credit for 3150 or 3250. 3380 Logistics Management U 1½ Concepts and methods used to plan and manage logistics activities in a business environment. Understanding of the components of logistics management and tradeoffs required to manage the integrated flow of goods through the supply chain. Prereq: Econ 2001.01, or equiv.; and 2002.01, or equiv. Not open to students enrolled in UUSS, UExp, or PreBSBA-PR.