Prescriptive Analytics

Catalog description

Focus on prescriptive analytics to determine causal effects and identify optimal decisions in business. Emphasis on programming data analysis using the R statistical language. Prereq: Enrollment in the SMB-A program, or permission of instructor. 7244 Bayesian Analysis G 1½ Overview of recent developments and applications of Bayesian statistical methods in business analytics. Emphasis on developing a conceptual understanding of quantitative models, and their operational translation into methods for data analysis. Prereq: Enrollment in the SMB-A program, or permission of instructor. 7245 Analytics of Micro Marketing Data G 1½ Focus on the analytics of disaggregate marketing data including appropriate measurement scales and techniques for specific data types. Emphasis on modeling techniques and tools, such as textual analysis, utility-based analysis, and attribution models, to solve marketing problems in corporate setting. Prereq: Enrollment in the SMB-Analytics program, or permission of instructor. 7247 Analytics for Macro Marketing Data G 1½ A 'macro' approach to understanding the marketing decision process with implications stretching beyond the firm: i.e., consumers privacy, search and recommendation. Emphasis on data structures arising from online platforms and marketplaces as well as the prevalent technological and regulatory landscape in the industry. Prereq: Enrollment in SMB-Analytics program.