Pricing Strategy and Analytics

Catalog description

This course provides a framework to set the right price and introduces various pricing tactics to obtain a competitive advantage. We will explore the economic, strategic, and behavioral factors that influence pricing decisions, and learn how to assess and apply customer value in pricing through tools such as price elasticity, conjoint analysis, and segmentation. Prereq: 4201, 4202, and BusMHR 2292, or equiv. 4380 Advanced Logistics Management U 1½ Advanced coverage of the concepts and methods used to plan and manage logistics activities in a business environment; in-depth understanding of the components of logistics management and tradeoffs required to manage the integrated flow of goods. Prereq: 3380, and AcctMIS 2200, 2300, and BusOBA 2320, 2321; and BusMHR 2291 or 2292.