BAML 4232
Digital Marketing
Ohio State University-Mansfield Campus · UGRD · Fall 2026
1 section
Catalog description
Examines the how marketers can utilize emerging media (electronic, online, social and mobile) to promote customer engagement, enhance their traditional marketing mix, and measure the effectiveness of marketing efforts. Prereq: 4201, 4202, and BusMHR 2292, or equiv.
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Availability not recently verifiedClass #ohio_mansfield_campus-BAML4232Fall 2026UGRD3 credits
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