Principles of Management in Digital Markets

Catalog description

The course explores core business concepts and sharpens decision-making in digital environments. It examines how platforms (e.g., iOS vs. Android) and algorithms (AI/ML/DL) transform value creation. Students learn to assess resource allocation, platform dynamics, and algorithmic tradeoffs in tech-driven environments. Prereq: Honors standing; and enrollment in the Integrated Business and Engineering (IBE) program; or permission of instructor. Not open to students with credit for 3200 or 3200H.