Managing Risk and Crisis Communication

Catalog description

Communication plays a central role in crisis planning, response, and resilience. The purpose of this course is to introduce students to the fundamental theories, principles, and practices surrounding crisis communication. Students examine real-life case studies on organizational crises, natural disasters, accidents, terrorism incidents, health crises, and major crises of credibility. By the end of this course, students can strategize, plan, execute, and evaluate crisis communication.