Business Application Simulation

Catalog description

Students operate a simulated company and compete head-to-head against companies in the same industry run by other students in the class. The companies compete in a global market arena in four geographic regions including Europe-Africa, North America, Asia-Pacific, and Latin America. The manager(s) of each company are responsible for assessing market conditions, determining how to respond to the actions of competitors, forging a long-term direction and strategy for their company, forecasting upcoming sales volumes, and making decisions including to workforce compensation and plant operations, capacity expansion, distribution center operations and inventory management, pricing and marketing, finance, and corporate social responsibility/citizenship.