Health Services Strategy and Marketing

Catalog description

Students will learn principles, discipline, & analytic tools that comprise successful strategic management in healthcare organizations, including: strategic assessment, strategy development, implementation planning, & marketing. Emphasis will be placed on exploring strategic issues related to transitioning from volume to value-based models of care, impacts of ACA & population & community health. Prereq: Grad standing in Public Health - Health Services Management and Policy Master of Health Administration program, or permission of instructor. Not open to students with credit for 7631.