Selective topics in Quantitative Marketing

Catalog description

This course is required for all marketing PhD students. In this course, students will delve into understanding consumer and firm behaviors, enabling them to provide insights to support managerial decision-making in various areas like market structure, market demand, pricing, advertising, product design, and distribution. Prereq: Doct standing in BusAdm, or permission of instructor. Repeatable to a maximum of 8 cr hrs or 4 completions. This course is progress graded. 8255 Marketing Research Methods G 1½ - 4 Provide students with exposure to leading marketing scholars and their most current research and methods used and give them an opportunity to critically evaluate it. Prereq: Doct standing in BusAdm, or permission of instructor. Repeatable to a maximum of 9 cr hrs or 6 completions. This course is graded S/U. 8380 Research Seminar in Logistics G 1½ Research issues in logistics. For each topic, key literature will be reviewed and discussed to understand the current state of research in the area, evaluate the research methodologies employed, and identify gaps in the academic literature. Prereq: 7380 and 7381, and enrollment in Fisher College of Business PhD program. Repeatable to a maximum of 9 cr hrs. 8381 Research Seminar in Supply Chain Management G 1½ Focuses on research issues in supply chain management. Prereq: 7380 (880) and 7383 (885). Repeatable to a maximum of 9 cr hrs.