MSCM Capstone

Catalog description

The MSCM Capstone course represents (1) the opportunity to exhibit a broad understanding of the concepts taught and discussed across the MSCM program, (2) apply those concepts to a well-structured problem with associated data, and (3) offer a real and implementable supply chain solution to your organization (or a partner organization), that has the potential to yield measurable performance results. 7715 Attracting and Retaining Customers in Health Sciences G 1½ This class focuses on the process of attracting and retaining customers in the health sciences industry. Students will explore how to drive growth through new patient acquisition and retention as well as by understanding the practice's ability to provide value, and the patient's needs in relation to that value. Prereq: BusMgt 7701, BusFin 7400, and BusMHR 7264; and enrollment in the Graduate Business Minor in Health Sciences.