BAML 4258

eCommerce Digital Advertising

Ohio State University Agricultural Technical Institute · UGRD · Fall 2026

1 section

Catalog description

Students will learn about retailer advertising networks such as those of Wal-Mart, Target, and Lowe's via Amazon's retail business platform including sponsored ads, display ads, OTT, and audio ads. They will apply this knowledge to a 'real-life' client project and deliver a recommendation presentation. Students will also complete analysis-based assignments and Amazon's certification in advertising. Prereq: 3250. Prereq or concur: 4232 or 4233.

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Class #ohio_agricultural_technical-BAML4258Fall 2026UGRD3 credits

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Instructor: Staff

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