Foundations of Strategic Sales

Catalog description

Examines the basics of business-to-business professional selling and provides core sales management building blocks. Emphasizes the importance of building relationships and adding substantial value to business customers while providing a theoretical and practical overview of the selling and buying process, salesforce structure, and sales tools. Prereq: BusML 3250 or 3250H, and BusMHR 2292 or 2292H; or BusML 3150. Not open to students with credit for 4220 and 4221.