BAMHR 3245H

The Strategy and Tactics of Software Marketing

Ohio State University Agricultural Technical Institute · UGRD · Fall 2026

1 section

Catalog description

This course provides an overview of the economics and marketing strategies essential for success in the software industry. Students will gain an understanding of the unique economic factors influencing software products, including pricing models, market competition, and the impact of network effects. Prereq: Honors standing, Engr 1282.04H, and enrollment in the Integrated Business and Engineering (IBE) program; or permission of instructor.

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Class #ohio_agricultural_technical-BAMHR3245HFall 2026UGRD3 credits

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