MKT 236
Marketing Research
Oakton College · UGRD · Fall 2026
1 section
Catalog description
Course examines theory and skills necessary to design and analyze a market research project. Content focuses on the practical uses of marketing research including statistical analysis; interview and questionnaire design, data analysis; product and concept testing; prospecting and tracking advertising.
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Availability not recently verifiedClass #oakton-0818Fall 2026UGRD3 credits
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