MKT 131

Principles of Marketing

Oakton College · UGRD · Fall 2026

1 section

Catalog description

Course studies full meaning of the marketing concept. Content includes discovering consumer needs and wants; translating needs and wants into products and services; creating demand for these products and services and then expanding this demand; developing and analyzing marketing plans.

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Class #oakton-0809Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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