Marketing Management

Catalog description

This course immerses the student in the strategies and processes of marketing management - market analysis, segmentation, targeting and positioning, and the implementation and evaluation of marketing plans. When the student has completed this course they will understand how a marketing plan is developed and have the skills necessary to identify, analyze and solve marketing problems. Cannot earn credit in MG 314 and MNGT 314. Prerequisite: EC 202. Sophomore status or higher.