Strategic Marketing & Operations Management

Catalog description

This course examines strategic thinking and decision-making in marketing and operations management, including their synergistic relationship and connection in organizational settings. An inclusive framework for operations management application provides a focus on both product and service-driven businesses. Marketing approaches are assessed to leverage competitive advantage in serving diverse customer groups and markets. The interrelationship between marketing and operations management functions, processes and decisions is examined as this affects organizational efficiency, effectiveness and success.