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Catalog description

Embark on a transformative four-week adventure with "Launchpad to Success," a comprehensive lecture series designed to equip aspiring entrepreneurs with the tools and knowledge necessary to turn innovative ideas into thriving businesses. Each two-hour session delves into critical aspects of entrepreneurship, from conceptualizing your business idea to scaling for growth. Join industry experts and fellow visionaries as we explore the fundamentals of business planning, legal structures, financial strategies, and marketing techniques. Whether you're a budding entrepreneur or looking to refine your business acumen, this series offers the roadmap to launch your entrepreneurial dreams into reality. Week 1: Introduction to Entrepreneurship & Business Planning -Topics include defining entrepreneurship, entrepreneurial traits and mindset, advantages and disadvantages of entrepreneurship, generating business ideas and testing feasibility, and developing a business plan. Week 2: Legal Structures & Business Operations -Topics include a discussion of legal structures, choosing a location, and licensing and permitting. Week 3: Financial Planning & Funding -Topics include start-up costs, budgeting, cash flow management, basic accounting and financial statements, and funding options for start-ups. Week 4: Marketing & Growth Strategies -Topics include branding and building a marketing strategy, digital marketing basics, customer acquisition strategies, and planning for growth.