BMKT 4483

Data Analytics and Artificial Intelligence in Marketing

Northwest University-Center for Online and Extended Education · UGRD · Fall 2026

1 section

Catalog description

This course offers students a comprehensive grasp of data-driven marketing, encompassing vital elements of marketing research and analytics. Furthermore, it aims to equip students with an understanding of contemporary AI technologies used in marketing and business, emphasizing their capacity for societal benefits and potential new challenges, which students will learn to critically assess. Prerequisite: BMKT 3303 - Marketing Theory

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Class #northwest_center_for_online_and-0491Fall 2026UGRD3 credits

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Instructor: Staff

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