BMKT 4423

Advanced Topics in Marketing

Northwest University-Center for Online and Extended Education · UGRD · Fall 2026

1 section

Catalog description

This course offers an in-depth study into current marketing trends. Topics to be discussed will include Word of Mouth (WOM), Buzz, and Viral marketing, social responsibility in marketing, the impact of technology on marketing and the impact of globalization on marketing efforts. Prerequisite: BMKT 3303 - Marketing Theory

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Class #northwest_center_for_online_and-0490Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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