Managing the Customer Experience

Catalog description

Offers students a framework for managing the customer experience in the digital era. Examines ways to influence every stage of the customer-decision journey, from lead generation to building long-term customer relationships. Engages students in the application of best practices in sales and service management in both the business-to-consumer (B2C) and business-to-business (B2B) sectors. Emphasizes ethical standards and trust in the customer engagement process.