Advanced Topics in Advertising and Promotion of Drugs and Medical Devices

Catalog description

Covers current trends, regulations, and issues in digital advertising, including mobile applications, social media, and Twitter; FDA’s and FTC’s role in the regulation of OTC products and certain mobile digital applications; patient engagement; FDA regulation of advertising and promotion of veterinary drugs; recent FDA and government enforcement actions and court cases; proactive communications about medical products between manufacturers and payers, including use of real-world evidence; global perspective on regulation of advertising and promotion, including Canada, Latin America, Asia, and the European Union; decision making and risk assessments in advertising and promotion.