The Financing of Nutrition and Wellness

Catalog description

Assesses the impact that public and private funding has on health communication and nutrition campaigns. In the United States, health campaigns are determined, in part, by the funding that they receive. Unfortunately, private and public funding of healthcare has traditionally embraced a pathological model, one in which payment was driven by curing the sick rather than maintaining the healthy. With a greater focus on controlling healthcare costs, policymakers, employers, and insurance companies have sought to promote health through nutritional information and wellness programs. The challenge is to find ways of financing these efforts. Offers students an opportunity to develop policy recommendations for supporting better nutrition practices among a diverse population.