Digital Marketing

Catalog description

Explores the transition of traditional marketing to human-centric marketing in the digital age. Addresses evolving customer needs requiring business to utilize ever-changing technology in digital marketing. Discusses human-centric concepts including power shifts, human connectivity, changes in human lives, and user experience for customers. Offers students an opportunity to develop greater understanding of customer paths, new marketing metrics and practices, omnichannel marketing, customer engagement, and the use of social media.