Interactive Marketing Fundamentals

Catalog description

Introduces the exploration of messaging in current and evolving media outlets, the digital marketing mix, the growing promise of mobility, and the possibilities and pitfalls of marketing in social media. Marketing has been deeply challenged by the move from traditional to digital channels, as print and TV give way to Web sites and mobile devices as primary centers of information and entertainment. Explores Web analytics, in particular search engine marketing (SEM) and search engine optimization (SEO).