Digital Media Entrepreneurship

Catalog description

Focuses on the personal characteristics necessary to become a successful entrepreneur, as well as on the processes of evaluating an idea, assessing the market, and implementing a new venture, whether inside an organization or as an independent startup. Teaching methods include case study, guest speakers with entrepreneurial experience, lectures, and team projects that develop feasible business plans. Offers students an opportunity to evaluate their potential as entrepreneurs by learning how to identify and evaluate business opportunities, develop a business concept and marketing plan, assess and obtain the required resources, manage the growth of new ventures, and plan for exit strategies.