Communication Research and Strategy

Catalog description

Introduces the first two stages of an organizational communication program—research and strategy. Covers the information gathering a practitioner must perform, from organizational objectives to key stakeholder groups, to develop optimal communications solutions. Includes the three communications elements critical to achieving the desired communications outcomes—audience, message, and channel. Introduces methods for producing communications plans that support organizational performance. Offers students an opportunity to gain an understanding of the evolving roles and responsibilities of different communication functions.