Implementation and Management of Social Media Channels and Online Communities

Catalog description

Focuses on the implementation and management stages of social media initiatives. Offers students an opportunity to learn how to establish/expand an organization’s initial presence on multiple platforms, define metrics for measuring success in both the short and longer terms, develop training for community managers and others, evaluate the performance of social media activities and revise strategies/tactics to adapt to feedback, and determine logical approaches for expanding a digital community and developing specific campaigns based on community activity.