Crisis Communication

Catalog description

Examines crisis communication from the perspective of practitioners as well as academics. Both groups have examined accommodation as well as avoidance strategies for crisis communication. Crises are a fact of life in organizations. Natural disasters, sexual harassment charges, psychopathic acts, and product callbacks are a few situations that require intelligent communication to internal and external stakeholders. Includes analysis of several crisis-communication studies, including recommendations for “what I would have done instead.” Reviews the elements of an effective crisis communication plan and development of communication tactics for a range of stakeholder audiences.