Healthcare/Pharmaceutical Data and Applications

Catalog description

Introduces a selection of healthcare/pharmaceutical data used for a variety of purposes, and its specific application in data-driven business decision making. Healthcare/Pharmaceutical data is collected as part of Medicare and Medicaid databases and as mandated by the PPACA (Patient and Affordable Care Act) and the PPSA (Physicians Payment Sunshine Act). Data is available in the form of medical records, social networks, outcomes databases, syndicated data reports, epidemiological data, demographic data, analyst information, RD Pipeline Database, market data, and online journals and newsletters. Organizations, corporations, and companies use these varieties of data for a host of different reasons - to better profile and segment customers, to answer performance questions, and to identify and capture key opportunities.