MRKG 1311

Principles of Marketing

Northeast Lakeview College · UGRD · Fall 2026

1 section

Catalog description

Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Recommended Basic Skills prerequisites: Ready for INRW 0420, MATH 0410

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Class #northeast_lakeview-0316Fall 2026UGRD3 credits

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